
SCHEDULE OF SESSIONS AND EVENTS

0800 - 1600
Registration Desk

1100 - 1230
Condado Salon

1230 - 1330
Ballroom IV
Lunch 12:30 pm –1:30 pm
Lunch Provided
1345 - 1500
Condado Salon

NNPA Chair’s Welcome Reception 7:00 pm – 9:30 pm
Casual Attire Karen Carter Richards, NNPA Chair – Welcome message Terry B. Jones, NNPA Convention Planning Committee Chair – Welcome message Dr. Benjamin F. Chavis, Jr., NNPA President and CEO – Welcome message Acknowledgment of Corporate Partners and other Sponsors Salsa Music and Salsa Lessons Food and Drink Dancing
0800 - 1600
Registration Desk

Breakfast Session 9:00 am – 10:30 am
9:00 am to 9:05 Blessing of the Food: [TBD – Local Minister] 9:05 am – 9:15 am Welcome to the 2023 NNPA Mid-Winter Training Conference NNPA Chair, Karen Carter Richards Terry B. Jones, Chair, Convention Planning Committee Dr. Benjamin F. Chavis, Jr., NNPA President and CEO 9:15 am – ...
Workshop: Overcoming Challenges to Create Sustainable Business Outcomes Through Digital Transformation in the NNPA Digital Network, Part I — 10:35 am – 12:00 noon
Presenter: Kate Cox, Adjunct Professor, Poynter Institute, Tampa, FL OVERVIEW: As a follow-up to the digital workshops that were held at the 2022 NNPA Convention in New Orleans, the purpose and objectives of this 2023 Mid-Winter workshop are to engage in a more detailed presentation specifically designed for NNPA ...
Lunch — 12:15 pm – 1:15 pm
Hosted by: Pfizer, Inc. Brief Overview of ATTR-CM and Short Video: Dr. Benjamin F. Chavis, Jr. Fireside Chat: Dorothy Tucker, President, National Association of Black Journalists Dr. Benjamin F. Chavis, Jr. Topic: Strengthening the Bond Between NNPA and NABJ
Workshop Part II, Objective Assessment of Each NNPA Publisher’s Unique Audience, Staffing, and Opportunities to Increase Revenue in the Digital Market 1:30 pm – 3:00 pm
Topic: NNPA Digital Innovation, Training and Engagement Presenter: Kate Cox, Adjunct Professor, Poynter Institute, Tampa, FL OVERVIEW: The focus of this workshop is to enable NNPA member publishers to apply recommended assessments of their current audiences, staffing, and consultants to maximize taking advantage of the opportunities to increase digital ...
1530 - 1700
Ocean Terrace
OPTIONS: NNPA Publishers Free Time 3:15 pm – 5:00 pm
OPTIONS: NNPA Publishers Free Time 3:30 pm – 4:15 pm Ocean Terrace Presentation: The Business of Wine and How it Became a Digital Advertising Opportunity Presenters: Jayme and Dwight Casimere, NNPA Publishers, The Times Weekly OVERVIEW: How your outside interests and events can drive viewers to your online ...
2030 - 2200
Ballrooms III - IV
Movie Night – “Belly” Starring DMX and Dr. Benjamin F. Chavis, Jr. — 8:30 pm – 10:00 pm
Popcorn, Beer and Softdrinks Ballrooms III – IV
Breakfast 8:30 am – 9:30 am
Hosted by Bill & Melinda Gates foundation Bless Food Greeting: Two NNPA Executive Committee Officers Introduction of Video Presentation: Dr. Elizabeth Primas Video Interview with Dr. Benjamin Chavis and Congresswoman Frederica Wilson (D-FL), 24TH District Greeting: Erik Thomas, Director of Experiential Marketing for Hyundai
Workshop III: 5 Simple Strategies You Can Use to Monetize Your Online Presence 9:30 am – 11:00 am
Presenters: Norman Rich, Manager, NNPA Digital Network Randy Fling, COO, Rolling Out and RollingOut.com, NNPA Member Publisher OVERVIEW: The workshop will share detailed but simple learnings from the digital revenue generating success models of some of the NNPA member publishers with a particular outlined focus on NNPA’s member publisher ...
1115 - 1215
Condado Salon
Workshop IV: Engaging Generation Z and Millennials in Digital Revenue Strategies 11:15 am – 12:15 pm
Presenters: Chelsea Lenora White, Houston Forward Times Micha Green, Washington Informer OVERVIEW: The workshop will focus on the perspectives and recommendations of Generation Z and Millennials about the future economic sustainability of the Black Press of America with respect to the importance of digital transformation and new revenue streams ...
1220 - 1320
Ballroom IV
Lunch 12:20 – 1:20 pm
Hosted by General Motors Presentation: [ TBD]
General Session Presentation 1:30 pm – 2:00 pm
Presentation: Google Tools for Newsrooms Presenter: Ashley Edwards, US Partnerships Manager, News Lab OVERVIEW: This discussion will inform journalists how they can learn to find, verify and tell stories specific to their audiences using Google tools. Presentation: 3 Best Practices to Drive Traffic Presenter: Tina Xiao, Global Program Manager, ...
Rebuilding Local News 2:00 pm – 2:15 pm
Presentation: Rebuilding Local News Presenter: Steven Waldman, Chair, Rebuild Local News Coalition OVERVIEW A briefing on public policy discussions at the state and local level that could dramatically impact Black newspapers, including potential funding opportunities for community newsrooms.
1415 - 1730

1830 - 1930
Ocean Terrace

Salute to Dr. Benjamin F. Chavis, Jr. and the Lifetime Achievement Award Gala Dinner 7:30 pm – 9:30 pm
Music/Dancing/Entertainment
0300 - 1030
Ballroom IV

1030 - 1030
NNPA LEADERSHIP

KAREN CARTER RICHARDS
NNPA CHAIR
Publisher, Houston Forward Times

JANIS WARE
NNPA VICE CHAIR
Publisher, The Atlanta Voice

FRAN FARRER
NNPA SECOND VICE CHAIR
Publisher, The County News

JACKIE L. HAMPTON
NNPA NATIONAL SECRETARY
Publisher, The Mississippi Link

CHERYL SMITH
NNPA NATIONAL TREASURER
Publisher, Texas Metro News

DR. BENJAMIN F. CHAVIS JR.
NNPA PRESIDENT AND CEO
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